How to Access Video Campaign Analytics?

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By Sonal Agrawal

updated about 2 months ago

Along with being a Creative Management Platform, the Airtory Studio is also an ad server acting as an individual third-party auditor of creatives and campaigns created. Hence, users have access to various data points of video creatives and campaigns created in the Airtory Studio.

The analytics for video creatives and campaigns is accessed only from the Video Campaigns tab on the sidebar menu.

  • Click the VIEW STATS button below the campaign name in the Video Campaigns section to be redirected to that particular campaign’s Analytics page.
  • To view the detailed analytics of a creative, click on the STATISTICS button in that particular creative card.

  • The default date range for the Analytics displayed on the page is one week. The date range can be modified by selecting from the drop-down menu.
  • The data displayed on the Analytics page can be downloaded as an Excel sheet at any time by clicking on the icon at the bottom right of the page.
  • The default data displayed on the Analytics page is:
  • Campaign Summary –
    • Impressions: The number of times the ads loaded on the page for the date range selected
    • Clicks: The number of users who have clicked on the ad and redirected to the advertiser’s landing page for the date range selected
    • CTR: Click-through rate is the percentage of people clicking on the ad after seeing the ad for the date range selected. (CTR = Clicks/Impressions)
  • Video Interaction Graph –
    • Impressions: The number of times the ad has loaded on the page for the date range selected
    • Clicks: The number of users who have clicked on the ad and redirected to the advertiser’s landing page for the date range selected
    • Start: The number of users who watched the start of the video
    • First Quartile: The number of users who watched 25% of the video duration
    • Midpoint: The number of users who watched 50% of the video duration
    • Third Quartile: The number of users who watched 75% of the video duration
    • Complete: The number of users who watched the complete video duration
    • Pause: The number of users who paused the video before completion
    • Resume: The number of users who resumed the video play after it was paused
    • Replay: The number of users who replayed the video after its complete duration
    • Unmute: The number of users who unmuted the audio of the video
    • Mute: The number of users who muted the audio of the video
  • Video Interaction Funnel: This bar graph gives a holistic view of video interaction points, giving the advertiser a chance to view at which point of the video duration the user might have dropped off
  • End Card Stats –
    • Impressions: The no. of times the end card has loaded after the complete video duration
    • Clicks: The no. of users who have clicked on the end card and redirected to the advertiser’s landing page for the date range selected
    • CTR: Click-through rate is the percentage of people who click on the end card after seeing it for the date range selected. (CTR = Clicks/Impressions)
  • Daily End Card Stats Table: Tabular representation of the interaction points of the end card
  • Video Viewership: This is available only on the Overall Video Campaign Analytics page. It is a tabular representation of the performance of each video creative added in that particular campaign

You can check out this article for an overview of Airtory Analytics.

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